Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2012
Primary Advisor
Dan Eller
Abstract/Summary
Political marketing is evolving. Campaigns now rely on political marketing for success in elections, without the marketing tactics they employ; their messaging would not be distributed to the voting public. In many of the political marketing models and theories, however, there is a massive omission; the role of traditional media as an overwhelmingly influential factor over the voting public, which can misconstrue and negatively impact the message of the candidate. This study analyses classical marketing tactics a political marketer uses, and examines the changing environment of traditional media with the rise of social networking.
URL: https://digitalcommons.calpoly.edu/joursp/42
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