Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Dan Eller


The growing number of negative news stories regarding public education has presented school officials and administrators with the difficult task of developing plans to combat this negative attention and promote public education. School districts nationwide have looked to social media as a tool to communicate a positive message about public education. This paper addresses how the San Luis Obispo County Office of Education (SLOCOE) can utilize social media to target the public; in particular, those without children in public education. It is those people who school administrators are most concerned about because they may be unaware of where these publics are getting information about public education. This paper explores how social media can target these people and pave the way for a two-way conversation with local public schools.