Public Relations: The Importance of Community Relationships between Small-businesses and the Community

Author(s) Information

Jayne Elizabeth Crabtree, California Polytechnic State University - San Luis ObispoFollow

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism

Date

6-2011

Primary Advisor

Dan Eller

Abstract/Summary

With the downturn of the economy public relations has been one of the first departments to be discontinued in many businesses as an effort to save more money. This paper addresses the importance of community relationships, particularly in the small town of Cambria, California. The importance of the building relationships will be addressed from the prospective of successful Cambrian businesses currently involved in the community, as well as the perspective of one business not yet getting involved, The Tea Cozy.

URL: https://digitalcommons.calpoly.edu/joursp/22