Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Brady Teufel


The Internet has provided the world with vast communication capabilities, an exciting innovation for the world of public relations. An industry based on building mutual relationships through two-way communication, public relations has capitalized on the many forms of web-based communication. Blogs in particular lend themselves to supporting dialogue between an organization and its publics, which is the foundation of public relations. Although blogs are inherently interactive, there are a variety of supplementary tools able to increase blog interactivity and therefore the interaction between a company and its consumers. This paper explores the usage of interactive tools featured among the corporate blogs of ten consumer technology companies.