College - Author 1
College of Liberal Arts
Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
6-2025
Primary Advisor
Tony Prado, College of Liberal Arts, Journalism Department
Abstract/Summary
Think back to this morning. Do you recall scrolling on your phone switching between different social media platforms? Do you remember what exactly you watched? Could you list a few of those Instagram reels or what you saw on your for you page. Probably not? And that is because the average person is unable to recall that information. Today is May 29, 2025 and everyone has social media and uses it to some extent. How does one divide their time between each app? This paper will go into detail to answer the question, “ What factors contribute to the varying levels of user engagement across different social media platforms?.”
URL: https://digitalcommons.calpoly.edu/joursp/186
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