College - Author 1

College of Liberal Arts

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism

Date

6-2025

Primary Advisor

Tony Prado, College of Liberal Arts, Journalism Department

Abstract/Summary

Think back to this morning. Do you recall scrolling on your phone switching between different social media platforms? Do you remember what exactly you watched? Could you list a few of those Instagram reels or what you saw on your for you page. Probably not? And that is because the average person is unable to recall that information. Today is May 29, 2025 and everyone has social media and uses it to some extent. How does one divide their time between each app? This paper will go into detail to answer the question, “ What factors contribute to the varying levels of user engagement across different social media platforms?.”

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