Department - Author 1
Journalism Department
Degree Name - Author 1
BS in Journalism
Date
3-2011
Primary Advisor
Dan Eller
Abstract/Summary
In the past few years, social media has become a key strategy for public relations practitioners. Sites like Facebook have revolutionized online marketing and how businesses and organizations reach their publics. Large nonprofits utilize Facebook to spread their messages and gain supporters and funds, but many small, local nonprofits do not use Facebook to their advantage. Social media has become necessary for businesses and organizations, especially nonprofits, to grow, as well as compete with their competitors. The results of this project demonstrate why nonprofits may not participate in social media, as well as why it is beneficial to implement the correct strategy and tactics to be successful at social media.
URL: https://digitalcommons.calpoly.edu/joursp/18