College - Author 1

College of Liberal Arts

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Tony Prado, College of Liberal Arts, Journalism Department


This paper examines the medium of podcasting and creating a personal brand through this medium. While analog forms of broadcast media such as television and radio were some of the most common sources of the public’s information until around the 1960s, technological advances and the creation of the internet drastically changed the way that the public absorbs and accesses its information. Media serves to provide several key roles in our society: entertainment, education, providing a platform to discuss issues, and serving the role of a watchdog for institutions and governments (2016). Podcasting, as a modern media form that has become increasingly popular over the last two decades, can be used to satisfy these needs. Starting up a podcast relies on an understanding of the needs of the media consumer, as well as personal branding and an understanding of the media climate. This study will look at the way that information regarding a variety of topics can be made accessible in an entertaining and educational way to the specific demographic of college-age students through a podcast.