College - Author 1

College of Liberal Arts

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Tony Prado, College of Liberal Arts, Journalism Department

Additional Advisors

Patti Piburn, College of Liberal Arts, Journalism Department


This paper outlines how to run a non-commercial, non-profit radio station fundraising program, commonly called a Pledge Drive. Cal Poly’s radio station, KCPR 91.3, hosts an annual Pledge Drive in the spring. KCPR staff, specifically the fundraising manager and marketing director, lead the KCPR team in raising funds that support our operations for the upcoming year. This paper will detail the strengths of past fundraising drives and potential improvements to fundraising drives in the future while addressing the question of: How do college radio stations create continuity in non-commercial radio fundraising to ensure success amid changing economic conditions and the inevitable transfer of leadership?