College - Author 1

College of Liberal Arts

Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Tony Prado, College of Liberal Arts, Journalism Department


I hope that the findings of this project help guide and propel student media on how to create content tailored for social media. In my experience at times, it can seem like student media tends to throw everything at the wall and will just see what sticks. While that is sort of the nature of the business that doesn’t mean smarter methods can’t be taken. Also, it specifically gives guidelines to sports coverage, again, in my experience, it seems to me colligate sports coverage seems to be very stuck in their ways, which is not necessarily bad but at the same time social media can be an effective tool to connect with their audiences if put to use correctly.

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