College - Author 1
College of Liberal Arts
Department - Author 1
Degree Name - Author 1
BS in Journalism
Dan Eller, College of Liberal Arts, Journalism Department
The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as well as the impact of a blog for an E-Commerce business.
Available for download on Friday, June 11, 2021