College

College of Liberal Arts

Department

Journalism Department

Degree Name

BS in Journalism

Date

6-2019

Advisor(s)

Dan Eller

Abstract/Summary

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can be used towards increasing awareness among the next generation of cybersecurity professionals. Ultimately, these findings were then applied to press kits, pitch emails, surveys and other press materials that would be used for California Cybersecurity Institute’s event, the California Cyber Innovation Challenge. This event is a statewide high school cybersecurity competition designed to introduce more students to cybersecurity as a future course of study and career.This paper addresses the need for public relations engagement efforts among cyber-focused companies, and how these efforts can be applied to an existingevent.

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