BS in Journalism
The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news industry and what some college media organizations have done to transition to a digitally focused business model, this study presents best practices for college media attempting to make this change in their own organizations.
Advertising and Promotion Management Commons, Broadcast and Video Studies Commons, Communication Technology and New Media Commons, Finance Commons, Journalism Studies Commons, Mass Communication Commons, Organizational Communication Commons, Other Communication Commons, Public Relations and Advertising Commons, Publishing Commons, Social Media Commons