Department - Author 1

Journalism Department

Degree Name - Author 1

BS in Journalism



Primary Advisor

Dan Eller


The following study investigates the concept and nature of media bias and provides recommendations for those in the media in order to create a more transparent environment for journalists and the general public. This transparency is necessary for trust to be established once again between the media and the publics they serve. However, “serve” may be an inappropriate term, as the term denotes a willingness to render assistance without the thought of pay or other favorable services in return. This study realizes that the media consists largely of money-making entities, and forms such recommendations in the expectation that following the recommendations provided in this study will help consolidate, if not proliferate, media corporations’ profits. This paper contains interviews with three media professionals, whose answers are the fundamental foundations upon which this study creates a case for the existence of bias in the media. The perpetuation of media bias is acknowledged and explained, although for the most part, such “bias” is due to the unintentional personal perspectives of the journalists themselves. This paper attempts to remedy this problem, which may soon lead to even greater dissatisfaction, perhaps even resentment, if the pervasive perception of media bias is not rectified