Marketing Alaskan Seafood: Strategies with Brand Identification, Differentiation, and Promotions
Department - Author 1
Degree Name - Author 1
BS in Journalism
Everyday the globe experiences changes with food. New methods in growing and harvesting are becoming approved, while others are frowned upon. People care more about where their food comes from than ever before. This research is to explore how Alaska seafood can successfully market their products in an ever-changing world. As challenges present themselves in the industry, opportunities are there as well.
This study sets out to explore marketing strategies for promoting a seafood brand. Through exploring current literature and interviewing experts to obtain data, conclusions will be drawn and analyzed. These findings will help to understand the best practices in promoting Alaska’s seafood brand.
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