Presented at the Association for Education in Journalism and Mass Communication Annual Meeting, Toronto, Canada, August 1, 2004.
NOTE: At the time of publication, the author Douglas Swanson was not yet affiliated with Cal Poly.
This research analyzes Christian Web sites addressing gay, lesbian, bisexual, or transgendered public. The study involved content analysis of visual, operational, and informational enhancements and a frame analysis to assess issues of intent, consistency, accuracy, and validity. Web sites emphasized information dissemination rather than evangelization or proselytization; were overwhelmingly framed as collections of linked resources, rather than as online destinations for users seeking spiritual comfort; were almost completely devoid of traditional Christian symbols, scripture, and testimony; and failed to acknowledge in depth the complex debate over same-sex relationships.