Department - Author 1
Degree Name - Author 1
BS in Industrial Technology
One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.
This senior project is a collection of packaging recommendations for iFixit and its expansion into a new market sector. Specifically, it contains directives for implementing point-of-purchase displays and secondary promotional packaging for two of iFixit’s repair toolkits. The project team has evaluated the product and determined the critical features to emphasize in the plan for iFixit’s first retail launch. The following report is a documentation of the entire process leading up to the completed solution for iFixit’s new venture. It has been reviewed and approved by the company’s marketing team, as well as the co-founder and owner of iFixit, Luke Soules. Luke also assisted the project team as technical advisor.
Advertising and Promotion Management Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons, Other Business Commons, Technology and Innovation Commons