Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

6-2011

Advisor(s)

Lyndee Sing

Abstract/Summary

The purpose of study was to analyze and determine the current trends of wedding invitation ordering based on the priorities of marrying couples and the advancement of technology. Traditionally, wedding invitations were ordered in-person from local, artisan stationers. With the advancement of technology and the Internet Revolution in the last 20 years, modern methods have been introduced, including ordering from online retailers and sending electronic invitations, through e-mail.

This study began by interviewing three professionals in different segments of the wedding industry – a wedding planner, stationer, and online marketing manager. Each provided their expert opinion based on their experience in the industry and client feedback. The experts’ answers were assimilated and analyzed through content analysis. A ranking method was developed to quantitatively measure the responses.

The results of the interviews showed that the current trend is ordering wedding invitations from online companies. There are many benefits to this method, including: a variety of designs available, customizable features, affordability, ease of use, convenience, and customer service.

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