Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

2010

Advisor(s)

Professor Xiaoying Rong

Abstract/Summary

The purpose of this study was to demonstrate how catalog printing could still have a significant impact on the behavior of online shoppers. It is a common trend in companies to use print catalog as more of a branding vehicle than a selling tool. Often, print catalogs are an essential tool in reinforcing a company’s brand image. Using catalog printing could potentially enhance company brand image and extend services and products being offered to consumers and prospective clients.

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