College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

6-2025

Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

Six in ten women struggle to find the right foundation or concealer due to the lack of representation and unreliable color-matching tools. This highlights the need for a more inclusive solution in the beauty industry. Introducing TrueHue—an innovative app prototype designed to address the widespread challenge of accurate color matching. TrueHue leverages Convolutional Neural Network (CNN) AI technology to provide precise, personalized makeup shade recommendations. Users begin by selecting their skin type, desired price range, and type of product they’re seeking. The app then captures a full-face image to analyze undertones and overall skin tone. TrueHue recommends the best shade match and presents the top three matching products from a globally sourced database of makeup brands. Users can filter results by personal preferences and make purchases directly through the app—offering a seamless, inclusive, and empowering makeup experience for all.

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