College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2025
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
The increase of digital platforms has led to more competition and brand saturation, making it harder for users to distinguish between companies online. This essay explores how the Aesthetic-Usability Effect influences user perception, particularly for lesser-known organizations. From interviews with professionals in UX/UI Design and Content Design, I examined how to create a wholistic style guide that can sustain longevity within a company as well as garner trust and engagement amongst users. The interviews highlighted the importance of consistent, accessible design systems and consistent communication within teams. These insights offer practical implications for designers working to differentiate brands in crowded online spaces and emphasize the value of collaboration in upholding visual standards.
URL: https://digitalcommons.calpoly.edu/grcsp/306