College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
6-2025
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Additional Advisors
Dina Vees, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
My project is to create and develop the branding of the NBA's newest franchise: The Seattle Grunge. Grunge is a genre of alternative rock that emerged in the mid-1980s particularly in the city of Seattle. With my team, I am looking for seamless cohesion with other logos in the Association while establishing an emotional connection between the fanbase and its city. The project will consist of a complete creation of the team’s logo/branding, court, 3 jersey designs (home/away/city connect), merchandise, season ticket packaging, and a full marketing report (team logo exposure/connection to the city).
Notes
Problem Statement:
Seattle is a prime candidate for NBA expansion but lacks a defined brand identity for a new franchise. This project aims to create a complete branding system for the Seattle Grunge, capturing the city’s culture and positioning the team for success in today’s competitive sports landscape.
URL: https://digitalcommons.calpoly.edu/grcsp/304
Included in
Advertising and Promotion Management Commons, Graphic Design Commons, Illustration Commons, Industrial and Product Design Commons, Nonfiction Commons