Graphic Communication Department
BS in Graphic Communication
With the emergence and increasing role of technology in today’s society, many questions are raised about what is the future of print. This study set out to research the term “interactive print,” which, for the purposes of this study, includes Personalized Uniform Resource Locator (PURL), GossRSVP, Radio Frequency Identification (RFID), and other sources of technology that refer an end consumer to online sources via print.
This report was written in order to research the current trends and knowledge in the industry as it relates to interactive print technologies, as well as to foresee the role of interactive print in the graphic communication industry in the coming future.
A variety of research methods were used to quantify various data sources and conclude that interactive print is still currently in the beginning stages of integration into the printing industry. The subjects in the study were a sample of print professionals from the industry itself, and the research pointed to the idea of whether interactive print raises any value for the industry as a whole.
Although current printers are proven to still be wary of the new technologies, interactive print does prove to create a unique value for printers to offer the next generation of consumers. Creators of interactive print technologies need to focus on educating printers about how technologies will fit into current workflows to create value for end consumers.