College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
12-2024
Primary Advisor
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Abstract/Summary
Ohayo Korea, a newly established business in South Korea, specializes in providing buying, packing, consolidation, and forwarding services for international customers seeking exclusive South Korean products or bulk shipments for business purposes. Despite offering valuable services, The business faces significant challenges in establishing visibility and trust in the marketplace. Currently, the business relies primarily on word-of-mouth and minimal social media presence, which restricts its reach and credibility among potential customers. In a highly competitive market, these constraints hinder Ohayo Korea’s ability to stand out and communicate its unique offerings effectively.
To address these challenges, a cohesive brand identity that resonates with an international audience is essential. Without a professional and recognizable online presence, potential customers may perceive the company as lacking reliability—a concern heightened by its dependence on remote transactions. Additionally, language and cultural differences create further barriers, making it crucial for the business to adopt visual and experiential branding elements that bridge these gaps and build trust. Through a comprehensive rebranding strategy that incorporates experiential marketing, emotional branding, and a user-centered approach, this project seeks to reposition the brand as a professional and trustworthy entity, ultimately fostering customer loyalty, increasing engagement, and supporting sustainable growth in the international market.
URL: https://digitalcommons.calpoly.edu/grcsp/279