College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department


The main purpose of this study is to define the overall effectiveness of visual marketing through animation and storytelling narration. California Polytechnic State University, San Luis Obispo has dozens of potential majors that interest students, thus leading to specific programs such as Graphic Communication (GRC) gaining fewer numbers compared to other College of Liberal Arts (CLA) fields. By analyzing what key elements are necessary for gaining outside attention and intrigue about a college program, I can better understand what information needs to be presented in my video project. This video will focus on defining what Graphic Communication is as a major, community, and springboard for success in a practical method. Understanding how to appeal to widespread audiences will help sell this advertisement for GRC and stimulate more visual marketing implementation throughout the program. Visual storytelling paired with animation have fueled marketing campaigns for decades, so it makes sense that a well-respected college program could capitalize on the skill artists have and learn to advertise more with videos than printed posters.