College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
UX Fest SLO is a student organization that strives to help Cal Poly students learn and foster their UX skills by providing accessible UX learning opportunities. UX Fest SLO is known to be a successful organization that allows students to learn and grow in their craft; however, the number of students that benefit from this organization is not as high as the club would like.
One of the reasons why UX Fest SLO may not see this growth in numbers is due to a poorly designed website. Users are unable understand what the club is all about when they look at the website. For a UX-centric club, they fail to offer high quality user experiences.
The purpose of this club is to redesign the UX Fest SLO website to create a simpler, digestible solution that allows users to better comprehend the club’s mission, activities, and events.
This was a solo project prompted by my Senior Project class. I had 10 weeks to work on it, and everything is made with Figma and Adobe InDesign.