College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
Sundae School is a relatively new and creative brand producing cannabis products and smoke wear clothing. Sundae School has made an impression within the market due to their strong brand identity that translates through their packaging and design choices. I have decided to create two versions of an alternative package design for their line of Mochi gummy edibles. Their current packaging is purposeful, but I plan to design focused around minimizing packaging waste and utilizing sustainable packaging materials while keeping their brand identity at the forefront.