Branding and Designing a Website Mockup for a New Curly Hair Brand

College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Rachel Ma, College of Liberal Arts, Graphic Communication Department


For this project I created a fictitious curly hair brand named Twirl. Twirl’s mission is to make curly hair care fun and easy. I started by making a logo and creating branding guidelines. Next I designed some labels and put them on packaging mockups. I wanted this project to have a UX/UI element so I made a landing page wireframe and then converted it into a mockup that incorporated the branding guidelines and packaging mockup. Throughout the design process I kept the brand’s mission in mind, and prioritized the user’s experience with the products and website.

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