College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Rachel Ma, College of Liberal Arts, Graphic Communication Department


The focus for my GRC 462 Senior project is to dive into my role as Director of Marketing for the annual Women In Business conference. As the Director of Marketing for the event my goal is to develop visual branding and an event identity, develop a digital marketing strategy, create marketing collateral, and present promotional marketing to increase event sign ups. My role also includes managing a marketing creative team as well as marketing strategy team. I will also discuss how the branding and marketing initiatives reflect the Women In Business community values and add to the conference experience.