College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
With so many small and large-scale music festivals and events happening today, it becomes increasingly harder for festivals to stick out among the rest in terms of brand identity, values, and purpose. For my senior project, I’ve created a unique brand identity, marketing assets, and other relevant materials for a fictional music festival happening in San Luis Obispo to drive sales and immerse attendees in the festival experience. This paper explores the effectiveness of different integrated marketing communication materials in the music festival landscape and shares the deliverables and results of the festival branding I created.