College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
Ken Macro, College of Liberal Arts, Graphic Communication Department
SLO Coffee Co. is a fictional coffee brand based out of San Luis Obispo, California. Specifically, I focus on the creation of a comprehensive, intentional brand that includes a logo, the designs of three coffee bags, and an Instagram page, all of which are emphasized by grounding a brand through beautiful and deliberate graphics. SLO Coffee Co. branding targets a younger demographic and residents of San Luis Obispo. This is achieved through the implementation of brighter colors, fun and playful typefaces, and graphics that communicate the essence of San Luis Obispo and beloved local spots.
A local coffee brand based out of San Luis Obispo capitalizes on the demographic of the city. With the abundance of cafes around San Luis Obispo, along with people’s general widespread love of coffee, it is evident that there is substantial community of coffee drinkers. More generally, Californians exhibit a particular propensity for purchasing coffee, bolstered by widespread love and dependence.