College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Hoecheol Yang, College of Liberal Arts, Graphic Communication Department


For my senior project I will be revamping the Cal Poly Athletics Social Media Look and Feel with a new social media specific branding guide and mock ups of posts specified to the Cal Poly Football team. The goal of my project is to create a social media look for Instagram and Twitter that will drive more engagement and interest with followers and fans on campus. I will be using the Social Information Processing Theory (SIPT) to describe the importance of humanizing players and creating connections through social media. I will also be defining the three most important elements of branding to create a branding guideline that will keep the audience engaged in the events offered by the teams. The final product will include a summary of the importance of social media marketing, posting ideas, and a mockup of the social media graphics. The deliverables will be available as links to my BeHance page digitally.

Final Literature Review.pdf (138 kB)
Literature Review and supplementary research and sources