College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

3-2023

Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

For this project, I will be working to update the brand image for Giuseppe's Cucina Rustica, an Italian restaurant local to San Luis Obispo. The goal of my project is to help create a brand identity that stays consistent throughout all customer touch points and streamlines branding processes for the future. I am creating a comprehensive brand guide, a new logo, take-out packaging designs, as well as a menu refresh with a new look for higher readability.

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