College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Hocheol Yang, College of Liberal Arts, Graphic Communication Department
For this project, I will be working to update the brand image for Giuseppe's Cucina Rustica, an Italian restaurant local to San Luis Obispo. The goal of my project is to help create a brand identity that stays consistent throughout all customer touch points and streamlines branding processes for the future. I am creating a comprehensive brand guide, a new logo, take-out packaging designs, as well as a menu refresh with a new look for higher readability.