College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Date
3-2023
Primary Advisor
Hocheol Yang, College of Liberal Art, Graphic Communication Department
Abstract/Summary
Seven Sisters is an innovative, fictitious local kombucha brand that serves as a capstone project. This project will use all of the skills learned in the graphic communication department at Cal Poly. The company will be called Seven Sisters (named after the mountain range in San Luis Obispo) and imitate a small local business. By focusing my project on creating a brand, the graphic communication skills used will include: marketing, graphic design, branding, logo and product design, packaging, and social media. Further, kombucha is an intriguing product for to work with because it is a relevant and new market with room for innovation. Even though the kombucha market is under 20 years old, its market size and brand variety are quickly growing. The kombucha market is one of the fastest-growing segments in the food market especially because consumers want “healthy” food and beverages. With this in mind, deliverables will include packaging mockups, thorough brand design (logos, color palette, distinct identity), an instagram account, and marketing items (promotional posters and graphics). Although other kombucha companies in San Luis Obispo exist, Seven Sisters will be set apart through brand ideation and use of marketing theories to draw "customers" to the product.
URL: https://digitalcommons.calpoly.edu/grcsp/221
Essay