College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

College - Author 2

College of Liberal Arts

Department - Author 2

Graphic Communication Department

Degree - Author 2

BS in Graphic Communication



Primary Advisor

Hocheol Yang, College of Liberal Arts, Graphic Communication Department


Designed over ten years ago, the landing page of the Graphic Communication website does not reflect the artistic talents of the department and exhibits poor navigation and usability. Colleen Twomey, the department chair, has expressed that prospective students, transfers, guardians, and other visitors have trouble finding relevant information on the website. As a university-affiliated site, the landing page should guide both new and returning visitors to their destination in a quick and intuitive manner. The primary goal of this project is to effectively educate new visitors who are interested in the Graphic Communication program but have minimal knowledge of what the program is. By combining hierarchy with visual aesthetics, the redesigned landing page will allow users to clearly and smoothly navigate the website based on their selected audience segment.