College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Engineering, Graphic Communication Department
The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.