College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Ma, College of Engineering, Graphic Communication Department


The use of technology and illustrations in packaging has been on the rise but is not widely used in the cosmetics industry. There is an opportunity to apply technology and illustrations to cosmetics to attract customers and build a strong brand. Meraki Cosmetics is a fictitious cosmetics company that explores illustration and near-field communication (NFC) to stand out and bring packaging design to the next level.