College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department


The San Francisco 49ers are an exceptionally established football organization that has found a lot of success and has been a big cornerstone to the San Francisco Bay Area. The team has never received a major redesign or rebrand since the team has come into the city, most likely due to the sentimental times of when the team in flourished in the 80’s and 90’s. This is where this opportunity lies, to rebrand a historic team in a historic city, sparking a regeneration of buzz surrounding the 49ers' organization.