Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

6-2010

Advisor(s)

Malcolm G. Keif, Ph.D.

Abstract/Summary

The purpose of this study is to better understand beverage packaging trends of today and what trends are necessary in order to profit in the industry today. It addresses aspects such as sustainability, marketing, labeling, and size and shape. In addition to determining trends on the rise, this study suggests methods in order to increase consumer appeal as well as lower production costs.

This study was based on specialized interviews with experts from different levels of the supply chain. Their insight was beneficial in understanding the current trends and the specific rationale for these shifts.

The results consist of addressing sustainability from a consumer and production perspective, light weighting materials of beverage packaging, utilizing various sizes and shapes of packages, and lastly new marketing methods and print techniques. Innovation and cost savings were factors that all experts felt crucial to success in the beverage packaging industry today.

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