College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department


The Cal Poly Transfer Center was established in 2020 in the midst of an ongoing pandemic; naturally, this led to the challenge of building recognition and engaging Transfer students with the center. As the first and only graphic designer, I saw an opportunity in creating the visual foundation for this organization, one that could be well understood and built upon by future designers. This is important as the Transfer Center is quite unique in its specific demographic of transfer students; they fall under an older age group and I want to create said foundation that reflects this; mature, professional, modern. Unlike other centers that are well established, the Transfer Center must really show who they are these beginning years in order to retain longevity—which makes the center’s brand that much more crucial in terms of making a name and face for ourselves. On the other hand of this is the importance in making this foundation a standardized guide, one that could be viewed and well understood. This ensures brand consistency and a strong, cultivated standard for all Transfer Center graphic designers.