College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department


Electronic Dance Music, more commonly known as EDM, has been gaining popularity ever since it emerged in the early 1990’s specifically in the United States and France. EDM festivals and concerts are some of the top music scenes on earth, and typically appear in urban locations with high populations often bringing the biggest artists out to perform.

Therefore, a few of my friends decided to create the music promoter and distribution company, NiteDaze, in hopes of expanding EDM and rave culture throughout the United States to beautiful locations that rarely experience this type of concert, all while giving small EDM artists the chance to reach their full potential and gain exposure. In the end, NiteDaze Events will be able to host festivals all across the U.S. with a mix of emerging artists and popular top artists on the lineup.

With NiteDaze emerging into the EDM promoter and distribution industry, there is an opportunity to develop branding and marketing collateral for NiteDaze that starts its focus on bringing the “all are welcome” culture to less populated areas.