College - Author 1
College of Liberal Arts
Department - Author 1
Graphic Communication Department
Degree Name - Author 1
BS in Graphic Communication
Ruoxi Ma, College of Liberal Arts, Graphic Communication Department
The current Zara website has inspired a horde of critics on the internet who openly express their disdain for the user experience the company nurtures. Its lack of adherence to e-commerce website standards, poorly formatted pages, and confusing navigation turns countless users away daily.
This senior project, acting as the culmination of my university education, takes the input of real consumers within Zara’s target market and re-imagines the company’s site into a place where endless scrolling is encouraged.