College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

12-2021

Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department

Abstract/Summary

This project is aimed at creating new branding for Grandma Willow Crochet, through means of design. End deliverables include a new logo with iterations, and a revamped visual identity. Through that, marketing collateral such as business cards and flyers were also created.

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