College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Ruoxi Ma, College of Liberal Arts, Graphic Communication Department


My senior project is a packaging rebrand for Cal Poly Creamery. The project consists of redesigning the ice cream packaging and logo, and creating marketing collateral, such as stickers and posters, to increase brand awareness.

This project was a lot of fun because I got to apply all of my GrC skills into this project. In addition, this is the first time I’ve created, planned, and executed a project from start to finish. Throughout the quarter, I tracked my progress and made the appropriate changes to ensure that I complete the project within the 10-week deadline.