College - Author 1

College of Liberal Arts

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Gordon Rivera


While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for success in the craft beer industry, so that their beer will effectively use their packaging to attract customers.