Author(s) Information

Rachel DeNobleFollow

Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Kevin Cooper


The purpose of this study was to design a visual brand for a children’s furniture startup company. The research from this study was applied to The Cardboard Guys, a company that makes furniture completely made out of corrugated cardboard. Designs were created for the company’s branding style guide, product assembly instructions, and Kickstarter campaign page. Each piece of this project was measured for success a little differently - the style guide was given feedback from a professional design firm, the assembly instructions were given to a group of kids and parents to test, and the Kickstarter campaign was both critiqued by a crowdfunding expert and measured by the amount of funding raised compared to the goal . The results of this study can be used to grow The Cardboard Guys’ fun, yet professional brand and accompany their innovative product.

Included in

Marketing Commons