Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Gordon Rivera


The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail and social media. The respondents were largely positive on the website’s design and usability, with a few suggestions to improve the website and overall branding of the company.

Overall, the redesigned website was successful in providing S.O.S. and its customers with a clean, easy to use e-commerce storefront. Feedback from the twenty-six respondents will be used to further improve the website. It will also help position S.O.S. for future success in the competitive outdoors equipment industry by bringing in more customers and expanding the brand awareness.