Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

6-2014

Advisor(s)

Kevin Cooper

Abstract/Summary

The purpose of this study was to determine if children and adults could be attracted to the same beverage through package design. This study surveyed particpants in the San Luis Obispo Area on prefernece of different juice labels. The survey asked the preference of different juice labels based on typeface, size and layout of the logo, contrast, type of substrate, and color. The survey participants were in different age groups ranging from 4 years old to those over 40 years old.

Results from one hundred sixty-one responses indicated although not all age groups were attracted to the same elements of a beverage label, patterns did arise in some age groups’ preferences. This data can allow beverage companies to reach a larger target market successfully, thus increasing sales.

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