Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication

Date

6-2014

Primary Advisor

Kevin Cooper

Abstract/Summary

The purpose of this study was to identify the factors of design and determine their effects on consumer behavior. It is valuable to discover the psychological and physiological factors that drive consumer behavior. The Graphic Communication industry plays a significant role in the success of brands. Research was used to gain insight to design and develop a brand identity for a mock business using Graphic Communication skills.

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