Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

3-2014

Advisor(s)

Colleen Twomey

Abstract/Summary

The goal of this study was to examine how the sustainability movement has affected the packaging industry and how packaging design has changed to appeal to the more environmentally-friendly consumer. Furthermore, it examined how sustainability is defined and the specific design aspects that suggest a package is “green”. Consumer price and quality perceptions of green products were analyzed. The objective of this study was to expand consumer’s knowledge of what is sustainable and find how effectively consumer product companies are marketing to the “green” consumer.

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