Department - Author 1

Graphic Communication Department

Degree Name - Author 1

BS in Graphic Communication



Primary Advisor

Gordon Rivera


The purpose of this study was to identify implementation techniques of a successful user interface for an online social media application. Interviews were conducted with three employees from three separate social media applications to compare how designers approach user interface design differently. The working professionals were asked a series of user interface design questions about the social media application for which they work and help design. The interview responses were compared to the results of the Voice of the Customer (VOC) survey where 100 online social media (OSM) users were surveyed at random about their user interface design preferences within social media applications. The results of this study can be used to determine how user interface designers should approach the interface design in order to achieve the highest level of user satisfaction and therefore guarantee the future success of the social media application.