Department

Graphic Communication Department

Degree Name

BS in Graphic Communication

Date

2013

Advisor(s)

Kevin Cooper

Abstract/Summary

The creation and use of the Internet has revolutionized the marketing and consumption of music in the late 20th and early 21st centuries. Past and current marketing tactics were researched to see why the music industry has declined in sales in recent years. Cover art has been apart of the traditional marketing of tangible goods such as vinyl records, CDs, cassettes, and other media. It grabs the attention of the consumer and is their first impression of the album. The Internet has utilized cover art, but not in the same manner. It exists but is not widespread. This theory to see if the incorporation of cover art is something that users want to see more of online, will ultimately lead to an increase in record sales was tested by creating a mock up website that utilized cover art along with other website functionality that individualized a user’s music experience. User’s responded in a survey on what they liked or did not like about the website and what they noticed was different about this music news website compared to others that exist. The data was gathered and analyzed and showed that 76% of the total amount of users who took the survey wanted to see more cover art to be incorporated online, but it did not prove if this would increase record sales and if it was the determining factor that would make users want to visit the mock up website created.

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